Core Services -- Technology Commercialization and Startups
Innovation is the lifeblood of the new economy. It is widely recognized that over two-thirds of new jobs created in the US are the result of small businesses and startups. New ideas can come from a variety of sources: university research, government laboratories, industrial R&D, and individual entrepreneurs.
Many times, the inventors of a technology are experts in their field, but do not understand the true value of their invention or know how to approach the market. Other times, companies have intellectual property (IP) that they have invested in, but it is underutilized internally. Or, the IP developed for internal use may have significant value in outside markets, but the company does not have the resources to take the IP to those markets.
Other times, there may be complementary technologies available that, when combined with a company’s own IP or internal processes, create new synergies that add significant new revenue streams such as permitting entry into entirely new markets or add to the bottom line such as through improved productivity or value-added product-line enhancements.
Too often, technology within larger organizations (especially information technology) is viewed merely as a cost center. In part, this is caused by the accelerated rate of technological change that makes it difficult to develop an effective, realizable plan and measure long-term gains.
We believe that investment in intellectual property and technology can be a strategic asset, which, when viewed within the context of a comprehensive business planning effort, can provide whole new avenues of growth for a company. We view technology within a strategic framework, coupled with a global perspective, in order to truly understand its impact on the bottom line.
In some cases, it may make sense to spin out internally developed IP into a new division, a joint venture, or even start a whole new company. We have the expertise to ensure that these decisions fit within the corporate culture and take advantage of entrepreneurial benefits to take the IP to market.
Relevant Projects:
Fortune 50 International Telecommunications Company
Internet B2B E-Commerce Startup
Investment Bank Startup
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